Be specific. And finally, how about this?
We source local and organic ingredients from farmers we know and partners we trust, supporting our communities and creating meaningful relationships with those around us.
Many entrepreneurs forget they are pursuing the same dollars as their competitors. This is the only mission statement in the dataset that is a quadruple threat, tipping its hat to customers, shareholders, employees, and society.
Internally, your mission statement acts as a consistent guideline to refer back to when evaluating every decision, and as an anchor around which to develop new initiatives that help you achieve your goals. Then, listen. For some people, it helps to think back on why they started their business in the first place.
Company culture matters.
If your business is friendly to families, or to remote virtual workplaces, put that into your mission. That makes it an important part of any brand building plan.
A good mission statement is useful tool for well-run business.