How to write a who we are statement

Be specific. And finally, how about this?

personal mission statements

We source local and organic ingredients from farmers we know and partners we trust, supporting our communities and creating meaningful relationships with those around us.

Many entrepreneurs forget they are pursuing the same dollars as their competitors. This is the only mission statement in the dataset that is a quadruple threat, tipping its hat to customers, shareholders, employees, and society.

Internally, your mission statement acts as a consistent guideline to refer back to when evaluating every decision, and as an anchor around which to develop new initiatives that help you achieve your goals. Then, listen. For some people, it helps to think back on why they started their business in the first place.

Company culture matters.

How to write a personal mission statement

And finally, how about this? Be specific. How do we do it? Here are some tips to make your mission statement the best it can be: Involve those connected to your business. BigCommerce helps growing businesses, enterprise brands, and everything in-between sell more online. Then, listen. Remember, these are not done yet. You might also find it useful to tie your mission statement to specific activities or behaviors, which can move it from the conceptual realm to the practical world. You need to convey your mission statement to others inside and outside the business to tell everyone you know where you are going and why. Some businesses include a glossary that defines the terms used in the statement. CVS , on the other hand, describes its vision: We will be the easiest pharmacy retailer for customers to use.

If your business is friendly to families, or to remote virtual workplaces, put that into your mission. That makes it an important part of any brand building plan.

mission statement template

A good mission statement is useful tool for well-run business.

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4 Techniques for Crafting a Mission Statement Worth Remembering